The development finance lender hosted an arm-wrestling competition on its stand with four times British arm-wrestling champion Agy Gorzynska.
Visitors were invited to challenge Agy with each victor securing a £100 donation to Macmillan Cancer Support.
Overall, 10 challengers managed to defeat Agy resulting in a £1,000 donation to Macmillan.
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Agy took on visitors to the Goldentree stand
“We were delighted that our wacky marketing ideas paid dividends again and that we could make a worthwhile donation to such a good cause,” said Steve Marsh, managing director of Goldentree.
“The show was a great success for us.”
Last year, Goldentree challenged attendees to beat former darts world champion Eric Bristow.