Samsung partners with Quintain

Property developer Quintain and Samsung Electronics have agreed a deal to deliver innovative digital appliances to more than 3,000 rental apartments at Wembley Park.

The agreement is Samsung’s first hardware subscription deal within the build-to-rent sector.

Samsung Capital funded the kit as well as the on-going maintenance and will provide a turnkey solution on a hardware-as-a-service basis.

Quintain is responsible for delivering over 5,000 homes at its build-to-rent scheme at Wembley Park, which is managed by its residential management company Tipi.

Samsung will provide over 3,000 apartments with the latest ‘connected’ appliances, including smart fridge freezers, ovens, hobs, dishwashers and washer dryers.

The state-of-the-art appliances will also be installed in the shared social spaces.

The appliances include the ‘family hub’ fridges, which come with a built-in camera and track the freshness of food items.

Rajesh Shah, managing director at Tipi, said that this deal was excellent news for Tipi residents.

“Tipi’s mission is to make renting in London as stress free as possible and having these fantastic Samsung appliances in all of our apartments and communal areas will do exactly that.

“At Tipi, we offer residents an all-inclusive rental package with no agent’s fees and an on-site concierge and lifestyle service; and now I’m pleased that we can also offer the ultimate smart, connected home.”

Angus Dodd, chief executive at Quintain, said that it was delighted to be working with Samsung.

“This deal is an important step forward to creating a smart city at Wembley Park and ensuring it remains one the most connected places in London.”

Robert King, vice-president of consumer electronics at Samsung Electronics UK and Ireland, added: “Samsung is delighted to be chosen as a partner on this key regeneration project at Wembley Park.

“It identifies with our higher purpose of building communities, enriching experiences with technology and delighting our customers.

“Using Samsung Capital allows Quintain to refresh models every few years, ensuring their residents have the best, up-to-date experience at Tipi.”

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