In his new role, Tom will look after key relationships with design teams, including Feilden Clegg Bradley, shedkm, Glenn Howells Architects, and Proctor and Matthews.
He will advocate for values-based progressive design, and will further strengthen the creative outputs that deliver on the key propositions of the Urban Splash brand.
Tom will also focus on environmental design principles for all aspects of architecture at the housebuilder — including research and development, employing best practice tools in the design process, and increasing communication about environmental aspects to customers and other stakeholders.
Tom said: “Since a home is often the biggest purchase most of us make, it is one of the ways in which we can be most impactful in our life choices.
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“Homes that require less energy to run are great, and homes created from environmentally-friendly, low carbon materials are even better.”
He joins the company from architectural practice FCBStudios, where he worked across a range of projects in the arts, education, housing and creative re-use sectors.
Commenting on his appointment, Tom said he was delighted to be joining a business that was “tangibly pioneering a new approach to housebuilding in the UK”.
“It is absolutely the right time to re-frame the agenda around UK housebuilding, and bring real change to the way we conceive, create, and deliver new homes and communities in this country.
“We are just at the start — reversing trends and norms that have been baked into the planning and design of lower density housing for 40 years or more will take time.”
He added that the industry needs to regain the confidence to innovate at scale.
“House by Urban Splash is already a long way ahead with this and I believe we will only get stronger with time — this is the beginning of the journey.”