The special pre-show seminar will be hosted at Medianett Publishing’s offices in London on 17th September between 4-6 PM.

It is aimed at helping FP Show exhibitors and marketeers to gain expert knowledge, connect with other exhibitors, and ensure they are fully prepared to make the most of the expo.

During the event, attendees will learn more about the do’s and don’t for the day of the FP Show, including techniques to draw visitors to their stands; and about the art of pre-event marketing to build anticipation and engagement.

The seminar will also highlight the critical role of events in firms’ marketing strategy and how they can drive significant results, as well as offering tips and trick to mastering effective lead follow-ups.

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Other points the seminar will cover include:

• how events fit into a broader nurturing program that strengthens broker relationships

• how to differentiate your brand on the show floor and leverage the power of branding vs the impact of your team

• key tips for measuring ROI and evaluating your success

• how to maximise your social media presence to extend your reach and engagement

• how to ensure alignment between sales and marketing teams before, during, and after the event for optimal results

The event will be hosted by Medianett Publishing’s managing director Beth Fisher, and sales and marketing director Megan Goncalves, who will be joined by Jeff Knight, marketing strategist and trainer at Grey Matter Marketing and director at The Mortgage Marketing Forum.

Exhibitors interested in attending the event can register for free on the official Eventbrite page.

“We’re thrilled to launch The FP Show marketing masterclass for all our exhibitors to help them take their expo branding to the next level and get the maximum ROI from this event,” said Beth.

“As organisers, we’re extremely dedicated to ensuring all exhibitors and visitors get the best experience at The FP Show, which is why we have created this special event for events and marketing professionals to provide additional support.

“This interactive session offers a unique opportunity to delve deeper into the intricacies of exhibition events and we hope that this seminar will help exhibitors with their marketing strategies, as well as answer any questions they might have.

“Together with Jeff, we are sure this seminar will be a success, and we are excited to welcome our exhibitors to the event and see their creativity reach new heights.”