Sale of the site, located on the edge of Tamworth in Staffordshire, has resulted in an ungeared internal rate of return of 25% per annum.

Hallam Land reached an agreement with the landowners in 2016 to develop the 237-acre site. Due to the location being situated between Warwickshire and Tamworth, duplicate planning applications were initially submitted in 2018 to North Warwickshire Borough Council and Tamworth Borough Council.

The site was allocated for housing in the North Warwickshire Local Plan in 2021 and subsequently gained outline planning permission in June 2025.

The planning consent provides for 1,270 homes of which 30% are affordable, and includes a 100-unit extra care facility, and a local community centre alongside a primary school and sports pitches. A Biodiversity Net Gain of over 10% has also been forecast to improve the surrounding habitats.

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“This latest transaction provides further momentum towards achieving our 2025 sales target. It is the result of years of collaboration with local councils and planners and again demonstrates Hallam Land’s expertise in securing planning permissions for homes on large and complex sites,” said Tim Roberts, CEO at Henry Boot.

“The sale to Persimmon demonstrates the continued appetite amongst national housebuilders for well-located land with planning consent and will help deliver much-needed homes and community amenities, while creating value for our investors at the same time.”

Emily Berville Charlesworth, head of land at Persimmon Homes and Charles Church in the Central region, added: “We are delighted to have completed the purchase of this land.

“Plans for the site will see the integration of large-scale, new housing and public open space alongside a number of education and community facilities as well as environmental enhancements.

“We are now working on the first phase of detailed planning consent with a view to submitting to the Local Authority in early 2026.”