Mortgage Advice Bureau (MAB) has acquired HomeOwners Alliance (HOA), securing a 100% stake from its founders and Smoove Ltd. 

The acquisition supports MAB’s strategy to expand its presence across the wider home-moving ecosystem, enabling earlier engagement with consumers and extending beyond mortgage advice.
In addition to introducing mortgage customers, HOA will align with MAB’s preferred suppliers across the wider home-moving process.

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“This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB’s role across the wider home-moving process,” said Ben Thompson, director of home moving strategy at MAB.

Paula Higgins, founder and CEO at HOA, added: “By joining MAB, we will benefit from additional resources and reach, allowing us to expand the guidance, tools, and research we provide. 

“We will continue to operate independently, retaining a strong voice for consumers, and are excited about our growth plans under MAB’s ownership.”