The housebuilder has received planning permission to start work on these.

The brownfield site, formerly home to a power station that closed in 2016, has already undergone demolition and remediation works.

The planning consent paves the way for delivery of the new neighbourhood, including around 2,000 homes in a mix of tenures including affordable homes, PRS homes and those for sale on the open market.

Additionally, an all-through school, a riverside park and space for commercial use will be delivered on the site.

“Our partnership with Housing Plus Group to deliver 398 affordable homes is a major step forward for the regeneration of the former Rugeley Power Station site,” said Michael Moore, managing director at Vistry North West Midlands.

•   The Finance Professional Show 2025: The Video
•   Vistry warns on 'significantly lower' H1 profits
•   Vistry secures approval for 355 Stratford homes

“Alongside securing planning permission for the first phase, it means we can now move ahead with confidence and begin creating a high-quality new community for Rugeley.

“Like many areas of the UK, the town has a severe shortage of housing, and this development will help address that need by delivering affordable and social rent homes, as well as PRS and open market homes, at pace.”

David Hall, executive director of investment and growth at Housing Plus Group, added: “Delivering almost 400 new affordable homes marks a key moment in our partnership with Vistry and in the delivery of our development programme as we continue to create places people are proud to call home.

“This exciting strategic site is a key element of growing our provision of high-quality affordable homes. As a place-based leader, we are committed to delivering for our customers and communities in Staffordshire.”