The social rent homes will be built by Arada’s in-house construction arm across three sites in the borough of Camden.
These homes will form part of larger sites already being delivered by Arada London, which is part of the UAE-based developer Arada.
The agreement includes 79 affordable homes at 100 Avenue Road, Arada London’s recently launched development near Regent’s Park and Hampstead Heath, which will feature a total of 172 new one-, two- and three-bedroom apartments.
Construction is already underway with practical completion due in the summer of 2028.
This also includes 30 affordable homes at 100 Chalk Farm Road in Camden Town, which will also comprise 240 PBSA beds and 7,750 sq ft of ground floor commercial space across three buildings and is due to complete in Spring 2028.
The agreement also covers 27 affordable homes at Jamestown Road, Arada London’s joint venture with 4c Hotel Group, which will also feature 179 PBSA beds and 3,000 sq ft of commercial space.
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“This strategic partnership with Clarion sees three of our development sites take a significant step forward, providing new housing in a borough experiencing an urgent shortage of supply,” said Jonathan Seal, CEO at Arada London.
“Our integrated model enables us to take developments through the full delivery process, from masterplanning and design to construction, making us an attractive partner that can deliver at speed and scale.”
Richard Cook, chief development officer at Clarion Housing Group, added: “We are pleased to be partnering with Arada London on this deal, which will deliver 136 new social rent homes for Camden.
“There is an urgent need for more genuinely affordable housing across London, and partnerships like this play an important role in increasing supply.
“By combining Arada London's development expertise with Clarion's long-term stewardship, we're creating high-quality homes that will remain affordable for generations to come, helping more people put down roots in the communities they call home.”



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