Property development brand Martin Grant Homes of Felday Road, Abinger Hammer, Dorking was recently faced with a serious ban after it attracted two complaints…

The advertising standards authority convened after it had received two complains about the promotion of a housing development on Martin Grant Home’s website as being misleading.

It was claimed that the promotion was misleading because it stated that the development was in Worth, although the complainers understood that it was actually in the Pound Hill neighbourhood which was not as affluent as Worth.

Although the ban was not upheld by the authority.

After speaking to the Planning Department at Crawley Borough Council the authority discovered that there had been a long running historical dispute regarding the areas named Pound Hill and Worth.


Also a letter from an MP within Crawley confirmed that the development was officially within the Pound Hill neighbourhood of Crawley but that Royal Mail would accept either description for the address − Pound Hill or Worth.

Consequently, the ASA concluded that someone considering the purchase of a property in the development would not be likely to be misled by a description of the location as being in Worth.