Lamudi is rolling out a real estate hotline aiming to help house-hunters who do not have access to the internet.
The ‘Dial For Home’ hotline allows people to call a toll-free number and explain their housing requirements to a customer service representative.
The representative can then cross-reference these requirements against the company’s database of over 800,000 listings, while sending the customer’s details to developers and real estate agents.
Paul Philipp Hermann, Lamudi Global’s Co-Founder, said: “In many of our countries, the internet penetration is rising fast but remains quite low.”
“Often the key decision-makers when it comes to real estate are in an older age bracket and are not always early adopters of new technologies.”
The hotline launched in Bangladesh last year and now receives more than 450 calls a month, with 3,400 text messages being sent out to developers in the same period.
Rajesh Grover, Managing Director of Lamudi Bangladesh, said the hotline had also helped draw traffic to their website, with a significant increase in total page views since the inception of ‘Dial for Home’.
“In fact, we have seen a massive 4-fold increase in the number of paying clients since the launch of the service,” explained Rajesh.
Lamudi has already launched the hotline in over 30 countries in the Middle East, Latin America, Asia and parts of Africa, and plans to roll out the service globally over the coming weeks.
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