Goodlord has raised over £10m in funding from investors including GFC Capital, LocalGlobe, QED and Ribbit Capital.
The firm was established in 2014 and provides software technology to enable all stages of the residential tenancy transaction to be managed in one system.
William has served on the boards of a number of UK tech companies, including Fletcher Research, Graze, LoveFilm, Secret Escapes and Zoopla.
He boasts a combination of experience within technology, subscription services and the property industry.
William will work with Goodlord’s founders Richard White (former CEO) and Tom Mundy (COO) to assist in developing the company’s technology, support its clients and improve their user experience.
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Richard said: “I’m immensely proud of what we’ve built at Goodlord over the last four years and to have recruited somebody with William’s experience is testament to the exciting vision we have for the business; I look forward to working with William to help Goodlord in the next phase of its growth.”
William added: “Goodlord's unique technology is enabling more and more letting agents to improve their profitability and streamline their users' experiences.
“I'm thrilled to be joining the business at an exciting stage, as it rolls out a pipeline of new products to make renting better.
“There's a strong team in place and I'm looking forward to working with them."