Shojin Property Partners

More millennials investing in property crowdfunding



Shojin Property Partners has seen a 20% increase in millennials aged between 18 and 30 investing in property crowdfunding projects since the company launched last year.

The platform’s largest demographic of investors is aged 30-39 (44%), followed by 40- to 49-year-olds (23%).

Jatin Ondhia, CEO at Shojin Property Partners (pictured above), said: “With interest rates so low, millennials are losing money [by] keeping it in a bank due to the rate of inflation.

“This – combined with out-of-reach property prices – is driving an increase in 18- to 30-year-olds investing in property crowdfunding.

“This age group will increasingly embrace crowdfunding, as they are early adopters of new and emerging technologies and are keen to try innovative ways to invest. 

“Being able to invest smaller sums of money is also very attractive to millennials, enabling them to dip in and out of property.

“They have potentially large investing power and crowdfunding offers them an opportunity to spread risk.”


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