James will fill a key position at the broker to service the increased level of enquiries it has received.
He brings a valuable skill set to the team, with a strong appetite for the commercial finance sector.
James joins from Clifton Private Finance, where he was a senior associate.
Prior to that, he served as a commercial development manager at Scott & Goose and as a business support manager at Connect for Intermediaries.
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James said: “I am really excited to have joined LDNfinance, they have an exceptional reputation within the industry with their peers and have been nominated for numerous awards.
“I am really looking forward to working with LDN’s advisers, growing client base and introducers, utilising my wealth of knowledge and contacts built up over many years.”
Anthony Rose, director at LDNfinance, added: “We are delighted to bring such a well-respected and experienced adviser to LDNfinance and look forward to welcoming James into our growing team.
“James has a particular expertise in commercial, development and bridging transactions, which will further enhance our capabilities in this area, and we are excited about our future plans together.”