The development lender will look deliver bespoke lending facilities to experienced developers with good track records in areas that show demand and supply imbalances.
It will provide funding for hotels, aparthotels and serviced apartments in city centres with good transport links.
Maslow will offer funding to developers in England up to 65% LTV/GDV and only lend against the freehold or long-dated leaseholds with non-onerous ground rent obligations.
The product will be available for two to four star-branded hotels with the majority of income derived from bedroom revenue.
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Ellis Sher, CEO and co-founder of Maslow Capital (pictured above), said it had identified areas of the UK where the stock was tired and/or where the occupancy rates suggested that demand was exceeding supply.
“Our research also indicates an increase in international visitors, which is set to increase by circa 13% to 44 million by 2030,” he claimed.
“Given this macro trend along with our appetite to back income-producing assets, we are looking to allocate significant capital to this sector.”
The move follows Maslow’s entry into the PBSA sector in 2017 , and its expansion into funding for industrial assets in 2018.