The P2P lending platform will use the funding to develop its product range, including its Innovative Finance Isas and SIPPs.
It will also allow the House Crowd to launch a new brand designed to target the millennial market.
Money Mog will enable this demographic to invest in a property-backed Isa from as little as £50.
The new funding round values the business at £28.9m.
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Frazer Fearnhead, CEO at the House Crowd (pictured above), said: “We exist to simplify secured property investment as an asset class and make it accessible to all those wanting to build a better financial future.
“This latest funding round will support the launch of our new Money Mog brand targeting the millennial market and our new SIPP and Isa products.
“Each of our new property-backed products offers an attractive way to gain higher returns without getting involved with stocks and shares.
“We know that given our strong team, proven traction, high average customer value of £31,000, and forthcoming product launches, there’s a lot of obvious growth potential.”