The development at 133 Kilburn Lane will be designed by POW Architects and replace a dormant selection of Victorian brick buildings.
The scheme will consist of a mixture of one-, two- and three-bedroom apartments with balconies, a green residents’ courtyard, plus circa 11,500 sq ft of commercial space at ground level.
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Mani Khiroya, managing director at Fruition Properties, said: “The Kensal Rise area has been quietly developing over the past few years to become one of London’s up-and-coming hotspots.
“This will be further bolstered by the forthcoming Kensal corridor transport and public realm proposals led by Brent Council and TfL.
“Our site at 133 Kilburn Lane is well placed to benefit from these improvements, while playing its own part in the revitalisation of the area to provide outstanding new homes and key employment space.”