The development is the first phase of the £1bn regeneration of the town centre.
The project is being delivered by joint venture partners Swan Housing Association and Urban Catalyst, who combined form PCRL.
The scheme will include a mix of two-, three- and four-bedroom houses close to the local railway station, a children’s play area and a minimum of 94 parking spaces.
- DFT roundtable: What areas of property development finance finance are most underserved?
- Beaufort funds £70m GDV residential development on former golf club land
- Octopus Property provides £10m acquisition loan for retail-to-residential scheme
Up to 30% of the homes will be available to purchase under the government’s shared ownership scheme.
Tim Laurence, chairman at PCRL, said: “We are excited to commence this project, which will form part of the wider regeneration of Purfleet, creating a vibrant place for people to live, work, learn, socialise and invest, and which is in harmony with its natural surroundings.
“The first phase is an opportunity to demonstrate PCRL’s commitment to realising our ambitious plans and to repaying the trust that the local community has placed in us.”