In her new role, Beena will liaise with councils and housing associations on the delivery of sustainable, affordable housing projects.
She will also be responsible for growing the offsite housebuilding specialist’s B2B sales pipeline and managing relationships with industry partners and customers.
Beena joins from research company BRE Group, where she was a commercial manager.
Prior to that, she worked at Intertek as business projects manager for 12 years and served as a director (UK and Ireland) at engineering firm ERATech for two years.
Beena said: “It is a critical time for offsite construction methods in Britain and the company has made no secret of the fact it sees itself at the leading edge of this revolution in housing provision.
“Councils and housing associations are going to play a critical role in alleviating the housing crisis, and I’m looking forward to helping to make their contribution a reality.”
Joseph Daniels, CEO at Project Etopia, added that he was pleased to welcome Beena to the company.
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“Her experience will be invaluable as we embark on our ambitions to address housing challenges both in Britain and worldwide, and try to keep pace with demand for modern methods of construction.
“Sustainable schemes for housing associations and councils will be a key focus for her, and that’s an incredibly important area for us.”
This follows a number of key additions to Project Etopia’s team in the past year, including the appointment of Lord Stanley Fink as chairman.