Love to Rent

Love to Rent launches BTR customer awareness week

Online portal Love to Rent has introduced a BTR customer awareness week to help the raise the profile of how this asset class differs from traditional private renting.


Taking place from 24th-28th May, the campaign is supported by the British Property Federation and the UKAA, as well as a host of operators, including Allsop, Simple Life, Folio and Fizzy Living.

Love to Rent markets BTR developments and aims to create an established marketplace for rental homes that customers can have confidence in. 

A dedicated website has been created for Love to Rent Week to offer information and give BTR operators the opportunity to promote their developments, incentives and events.

Peter Sloane, chair at Love to Rent, said: “Love to Rent Week aims to make BTR more customer friendly, providing a platform to engage and create a positive buzz around renting, so people have a better understanding of what is on offer and feel comfortable and secure when looking to rent a home.

“The key selling points of BTR include great customer service, longer tenancies, on-site amenities and a sense of community, and is what sets this type of living apart. 

“Renting has never managed to shake off that image of a slightly unreliable private landlord, but we want to dispel those myths and show there is a different way to rent.”

Ian Fletcher, director of policy (real estate) at British Property Federation, commented: “Renting is about people; it is about giving customers a great experience through inspiring and conscientious employees and good suppliers. 

“The BTR sector has happy customers. We know from customer feedback that people love their BTR homes, the range of services they offer, sense of community, and great customer service. 

“With an ever-increasing number of homes being delivered for a variety of needs and budgets, access to BTR has never been easier. 

“We hope the sector will therefore illustrate and celebrate what it can offer to its customers during Love to Rent week.”

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