The £31.6m GDV project, located in Digbeth, will comprise one- and two-bedroom apartments with floor-to-ceiling windows, offering views of the city.
Other key features include car and cycle parking, two landscaped courtyards, and a roof terrace overlooking the southside district.
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The development will also offer easy and fast access to Birmingham attractions and London.
The scheme, which makes use of a brownfield site, will have design considerations such as LED lightning, building fabric performance, air tightness and mechanical ventilation with heat recovery.
Building waste will be crushed on site and reused for piling matt construction, with all timber products procured from renewable sources and ethical suppliers.
Contractor, RGB, will run the project in line with BREEAM building standards.
Adam Wass, deal origination at Maslow Capital, said: “We are delighted to be supporting Merchant Square Capital on what is sure to be a well received addition to Birmingham’s skyline.
“Originating from Birmingham myself, it was great to play a part in the regeneration of this iconic area that is set to experience significant growth.”
Huw Wheeler, associate at Maslow Capital, added: “With the Digbeth area of Birmingham undergoing dramatic redevelopment, Maslow is thrilled to be able to assist Merchant Square Capital in providing 130 much needed homes for the thriving young professional population.
“The scheme will set a new benchmark for amenity, location, and specification, serving the demands of this emerging demographic.”
Haroon Bhatti, chief investment officer and founder of Merchant Square Capital, commented: “We are absolutely delighted to have Maslow Capital as our senior funder for this development.
“As part of the Birmingham Big City Plan, the Digbeth area is going through an unprecedented transformation.
“Our development will substantially add to the aesthetic of the area, as well as providing 130 high quality units — 74 of which are already sold.
“Merchant Square Capital’s ethos is in de-risking the development journey at every juncture and, with Maslow Capital on board, we are confident that this deal will be profitable for lenders, home purchasers and others associated with this development.”