Michelle Lownsdowne, BuildLoan

BuildStore names new head of group marketing

The BuildStore Group has appointed Michelle Lansdowne (pictured above) as its new head of group marketing to drive its continued growth and increase audience engagement.


With experience in brand, consumer and trade marketing from across a range of industries — including technology, construction, FMCG, and manufacturing — Michelle will be responsible for driving the specialist self- and custom-build organisation’s marketing strategy.

The group provides services throughout the whole of the self- and custom-build spectrum, including two mortgage brokerages, comprising BuildLoan and BuildStore Mortgage Services.

The business claimed that the self- and custom-build industry was growing as house hunters become increasingly interested in building their own homes, which is expected to accelerate when the government launches the Help to Build Equity Loan scheme.

“I’m really looking forward to this exciting new chapter and have joined BuildStore at a pivotal moment,” said Michelle.

“Having come from a construction background, I’m well aware of the challenges and huge opportunities within the self- and custom-build industry.”

Raymond Connor, CEO at BuildStore, added: “It’s great news that Michelle has joined us at this crucial time as our business continues to grow. 

“We have seen a big rise in demand for self- and custom-build and are busy preparing for the imminent launch of Help to Build, which will give a massive boost to the sector.”

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