The new team will be spearheaded by David Ashworth, strategic land director at Place for People (pictured above), who joined the company last year from Countryside, bringing a wealth of experience in planning and development.

In addition, four regional strategic teams will be in place across the country to support David.

David said: “Our strategic land team will help fulfil the group’s ambitious long-term investment and growth plans by providing a consistent supply of high-quality sustainable homes and vibrant new communities at even greater scale.

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“Being able to proactively plan means we can navigate the housing market more effectively to balance supply and demand, as well as ensure our developments meet the needs of our customers and are well adapted to the changing needs of our customers and wider society.
 
 “The addition of a strategic land division with UK wide coverage will allow us to collaborate more effectively with local authority stakeholders and landowners, offering a more far-sited view into how we can best serve the needs of local communities and optimise long-term land use to deliver environmental, sustainable and biodiversity outcomes to create healthy communities."