PfP Capital rebrands to Thriving Investments



PfP Capital — the fund manager established by Places for People Group in 2017 — has today (3rd October 2023) rebranded as Thriving Investments, as it targets the delivery of 20,000 homes across the UK alongside its partners.


According to the company, the new name more closely relates to the company’s track record and ambitions of creating thriving communities and delivering large-scale regeneration projects.

To date, it has acquired and delivered over 3,500 PRS and for-sale homes, and has six urban regeneration projects in England and Scotland underway, as it targets the delivery of 20,000 homes over the next decade. 

This year, the firm has acquired Igloo Regeneration, launched a £390m JV with Housing Growth Partnership, and secured a further £20m of investment from Strathclyde Pension Fund into the New Avenue Living Fund, its £200m keyworker housing strategy.

Cath Webster, CEO at Thriving Investments, commented: “At our core, we are a fund manager with a social conscience and a distinct purpose — to turn capital wins into community gains; the Thriving Investments name better reflects this philosophy.

“This marks an exciting new chapter in the company’s evolution.

“As investors seek increased exposure to products that tackle the social issues of the day, our vertically integrated, and genuinely differentiated proposition, is ideally placed to meet these twin demands.”



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