The company’s goal is to serve five million households across Europe, of which one million are in Britain, with affordable clean energy-tech solutions to take Europe off gas.

Aira claims that it will reduce the UK’s CO2 emissions to the equivalent of taking two million cars off the nation’s roads, and that UK households can save over 55% on energy related costs — including the product investment — while reducing CO2 compared to current fossil fuel solutions.

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The company aims to make the switch affordable and accessible, with a unique offering comprising an all-inclusive plan, a 10-year comfort guarantee, and a 30-day order to installation commitment — with zero upfront cost. 

To accelerate growth, Aira is investing in two Aira Academies — one in London and one in Yorkshire — that will train thousands of clean energy experts, helping drive their goal to serve one million UK homes and build the clean energy workforce of tomorrow. 

Martin Lewerth, CEO at Aira Group, said: “The UK is a crucial market to decarbonise, being one of Europe's most populated countries and with the lowest heat pump penetration rate of just 1%.

“We are excited to introduce Aira's innovative home energy solution in the UK, and we are confident that our offering and value proposition, which includes substantial consumer cost savings, no need for lifestyle changes, and a zero upfront payment model, will be well-received.

“We are here to accelerate the important transition from dirty gas boilers to clean heat pumps.”