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Barratt Redrow integration on track, sales down



Barratt Redrow’s ongoing integration is on track though the combined housebuilding firm’s sales outlook is down slightly, according to a trading update.


In respect to the period from 30th December 2024 to 30th March 2025, the housebuilder’s management team reported “solid” private reservation performance.

During this period, Barratt Redrow’s private reservation rate was slightly ahead of 2024 at 0.62 reservations per active sales outlet per week.

However Barratt Redrow’s total forward sales, including those from joint ventures, was down 10.1% at 10,245 homes from 2024.

The firm’s private home order book was also 3.5% lower, in terms of volume, at 5,503 homes.

Despite this faltering, Barratt Redrow is currently 93% forward sold for 2025 compared to 95% for the year before.

The firm is on track to attain £100m of synergies from the merger between Barratts and Redrow, with five divisional offices already closed.

With respect to revenue synergies, Barratt Redrow has already submitted nine planning applications for incremental sales outlets from the combined Barratt Redrow land bank with a target of delivering 45 incremental sales outlet openings by the end of 2028.

Barratt Redrow is targeting completions of between 16,800 and 17,200 homes in 2025, with capacity to reach 22,000 per annum from 2026.

“The operational integration of Barratt and Redrow is nearing completion, and we are making good progress on both cost and revenue synergies,” said David Thomas, CEO at Barratt Redrow.

“The fundamentals for our industry remain strong, with a clear need for new homes across all tenures and a national focus on accelerating delivery. We have the scale, industry partnerships and unrivalled credentials in quality, service and sustainability required to capture the opportunities ahead and deliver growth.”



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