In a trading update covering the time from 1st July to date, sales activity was revealed to be 15% higher than the same period in 2024.

Private forward sales accounted for the bulk of this at £2.09bn, also up 15% from 2024.

As such, the housebuilder is on track to hit its growth targets for 2025 with 83% of the year’s expected private delivery already exchanged or completed.

A 1.5% increase in the average private price for a house has helped this, increasing from £291,514 in June 2025 to £295,150.

Persimmon has also been actively investing in its land bank, spending £336m on land in 2025 — up from £318m in 2024.

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The housebuilder now has around 83,800 plots owned or under control with 7,753 of these achieving detailed or reserved matters approval by the end of September.

In contrast, Persimmon had 81,500 plots last year with 7,175 benefiting from some level of planning permission at the same stage.

“While we are mindful of the current macroeconomic environment and the short-term challenges facing our industry, we are confident in the underlying strength of the market over the medium term,” said Dean Finch, group CEO at Persimmon.

“Leveraging our differentiated platform, including our investment in land, continued success on securing planning consents, vertical integration and our commitment to quality and customer service, we are investing to position the business for future success.”