Gordon — who joined last week — has spent over 30 years in development and real estate finance, working at a senior executive level in the public and private sectors.
Last year, Gordon was made interim CEO at Homes England before Peter Denton came in as its permanent chief executive.
Before that, he was chief investment officer and was involved in building and guiding a team responsible for the deployment of billions of pounds of capital in support of the government’s housing strategy.
Gordon has also worked at Lloyds Banking Group, where he was managing director of the business support unit for commercial real estate.
“LDS has huge potential, and I am delighted to have been asked to support the growth of the business in an advisory capacity,” said Gordon.
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“A major part of my career has been spent supporting developers and housebuilders with their funding challenges, and the LDS Sales Guarantee provides an excellent solution to both, addressing the cyclical nature of the housing sector for SMEs through the provision of the guarantee, while also reducing the capital required by the owner.”
Ben Jenkinson, regional director for London and the South at LDS Sales Guarantees — and also a former Homes England head — said the company was proud to have recruited someone with such stature and industry know-how.
“This is a real milestone for us and ideally timed as we scale through forming strategic relationships with lenders and developers,” said Ben.
“Gordon will bring both challenge and clarity of thought to keep us sharp as our innovative sales guarantee gains traction across the market.”



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