C2G — named after its “Cradle 2 Grave” offering for property developers and investors — launched earlier this month to help clients find optimal building sites and assist with all planning, team, and finance matters. 

Anil, who has 25 years of experience in relationship management and business development banking — having worked for lenders such as Paragon Bank, Hampshire Trust Bank, RBS, National Australia Bank, and Clydesdale Bank — saw how frustrated developers were with the time it took to secure loans.

He also witnessed brokers lacking specialist knowledge in analysing developments prior to approaching lenders, and the headache of having to deal with numerous companies throughout the development journey.

To help these problems, Anil set up C2G as a one-stop-shop to help clients find sites, assist with all planning matters, and evaluate opportunities to determine realistic land values — not just based on market conditions — but also on the client’s own way of procurement. 

Anil said that the C2G team will be able to “quickly and at no cost identify realistic land values and, more importantly, the pitfalls and key issues on a project that lenders or investors may pick up on”.

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The consultancy company will also be involved in arranging finance, and will prepare detailed reports backed by the lender’s own panel of professionals so that when it reaches a committee, C2G will likely have success at little or no cost to the client.

“From my experience, getting all the banks’ professionals to complete formalities is a challenge and can be quite frustrating for all; C2G will have a robust process to get the deal drawn,” stated Anil.
“By using the lender’s own professional panel to evaluate the project in advance . . . the underwriters/committee will be more supportive as it’s those panel professionals they will appoint.

“A developer does not want to waste weeks of supplying information only for the lenders or investors to decline the deal.

“C2G will be in a position to tell the clients quickly if this is a project that will work or not.”

The company’s vast database of contractors and property professionals will also help with setting up the right team for the project.

After that, C2G will assist in monthly construction meetings with the client’s team and lender professionals. 

Anil told DFT this was key, especially if things don’t go to plan.

The team will also devise and implement a clear exit strategy on completion.

“Whether the client wants to retain or sell, C2G has the necessary expertise to ensure maximum profits and good returns are achieved.”

Looking forward, C2G will be building its own development projects under this brand.